When I say you should be making money from your social media, I don’t mean sponsored posts or ads. I mean creating content that brings the right clients to your doorstep - and makes it easy for them to say “yes.”
I teach what I call the Magic Mix: content that attracts, nurtures, and sells. It’s not about perfection. It’s about strategy, authenticity, and repeatable results.
Back in 2018, I was bartending in Toronto and convinced my manager to let me run the bar’s Instagram. Turns out I was pretty good at it - referrals rolled in, and soon I was managing accounts for entrepreneurs, films, TV shows, and local businesses.
By 2020, I launched a program teaching other businesses my strategy, and hit my first 5-figure launch with just 2,000 followers. My social media business quickly grew to multiple 6-figures, proving what I teach now: it’s not about the size of your audience, it’s about having the right strategy.
Since then, I’ve helped thousands of business owners grow on Instagram™ - not by chasing vanity metrics, but by building profitable systems that turn followers into buyers.
A pretty grid is nice, but no reel thumbnail ever made someone buy from you.
My clients don’t waste a second on time-wasting tasks like cover images or putting on their Sunday best before getting on camera.
And my client results speak for themselves:
You don’t need 10k followers to make Instagram work for you. You just need a strategy that attracts the right people and makes it easy for them to buy.
Even if you have less than 500 followers
Even if your email list is tiny
Even if you’ve tried all the hacks and tricks already
Especially if you’re ready to show up authentically